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Backcountry Marketing

Dec 30, 2020

How many times have you heard the phrase: "content is king?"


While content is important, how important is it really when compared with the strategy behind it? Chris Killen is the Global Marketing Manager at Bell Helmets, and in this episode shares his perspective on the phrase 'content is king.' 


From the...

Dec 23, 2020

What if you could go back in time and ask a founder what they thought about the future of their business?


In this episode, Jensen and Nikolai from Ombraz Sunglasses talk about their startup journey, but also look to the future and do what founders do, dream. Where could they go? What do they want to become? Who are...

Dec 16, 2020

In this episode, I'm joined by Rick Wittenbraker the CMO at Howler Brothers.  We chat about how the pandemic has affected Howler and how they've chosen to respond to it. Rick shares his perspective on why staying true to your brand through times of duress will lead to success.


From the episode:


"We need to still be...

Dec 9, 2020

Seven years ago Coalition Snow would have needed an introduction to this podcast. Today however few haven't heard of this women lead company. For seven years they've fought for what they believe, rattled the cages of the snow world, and have made allies and enemies while blazing their own path.


In this episode, the...

Dec 2, 2020

If anyone has doubted whether e-commerce is here to stay, 2020 should have confirmed all of our suspicions. With the abrupt closure of brick and mortar stores, many brands have had to pivot harder and faster to e-commerce than they were planning.


In this episode, Linda Balfour speaks about the last 9 months...