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Backcountry Marketing

Jun 24, 2020

Chris Dickey is the founder of an outdoor PR agency named Purple Orange. Working with brands like BioLite, Peak Design and Oru Kayak, Chris and his team kept noticing short-lived results from outstanding PR work.

This troubled Chris and motivated him to build a tool called Visably. Visably provides marketers a way to...


Jun 17, 2020

Josh Weichhand is the Marketing Director at Chaco. In this episode, we chat about doing work you believe in and not giving up on the path to doing so. 

We also talk about Chaco's use of their brand voice during the Bears Ear protection rollbacks and about Josh's own journey of finding his voice and doing work he...


Jun 10, 2020

Jay Matthews is the Director of Marketing at Sitka Gear. Sitka is a high-performance manufacturer and industry leader for hunting apparel and gear. Jay's career started on the football field but when life had different plans he ended up at Nike's SPARQ program. Spending his time learning from the best, Jay left Nike as...


Jun 3, 2020

From a young age, John has been fascinated with the ad world. From reading Ad Age magazines in high school to spending the last 23 years working in all disciplines of the industry, John is currently the Chief Strategy Officer at Drake Cooper. In this episode we chat about the role of creativity in the ad world, defining...