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Backcountry Marketing

Jul 29, 2020

In this episode, Lisa Slagle the founder and Creative Director talks about the founding of her agency, Wheelie. We talk about loving the process, doing work that matters, and how to stick to your values as you and your company grow. She also shares her biggest challenges she's faced building Wheelie into what it...


Jul 22, 2020

Nate Nichols is the founder of the Palette Group and the co-founder of the Allyship and Action Summit.

Based in New York, The Palette Group is a creative agency that serves its clients through unfiltered creativity and self-expression. Self-expression is such a key component of being creative, but what does encouraging...


Jul 15, 2020

Brennah lives in Denver, Colorado, and runs Great Escape Media. Focused on providing in-house quality production and strategy resources, she fills the need between large agencies and the smaller brands that don't need a giant working on their behalf.

 

The video production world has gone through a tumultuous change over...


Jul 8, 2020

If you want to meet anyone in the bike and snow world, Chad could connect you. He's spent his career working at snowboard and bike brands for the last 20 years. From Jones, Nidecker, Options, YES, Spacecraft, POW Gloves to currently Ride Concepts. Chad has worked closely with each of these company's founders to grow...


Jul 1, 2020

As a small team, how do you manage 5 very different bike brands? Jill and her team at Alta Cycling deal with this daily as they manage Diamondback, Raleigh, iZip, Redline, Haibike, and Ghost. In this episode, we talk about how they manage and differentiate each of the brands from each other but also from their...