Aug 26, 2020
Love it or hate it authenticity has become a buzzword in marketing language in the last couple of years. You don't need to sit in a marketing meeting long before this word gets thrown into the mix.
"We need this video series to feel authentic." "Our ambassadors need to be authentic individuals in the sports they...
Aug 19, 2020
Becky Marcelliano is the Outdoor Marketing Manager for North America at Salomon. In this episode, we chat about the connection Becky has to her work and how that affects the decisions she makes.
Like many, Becky has had a non-traditional approach to the industry. Starting as an art teacher out of college, she...
Aug 12, 2020
In this episode, Katie Lasak and Sara Lawhead talk about the work they're doing over at Jetboil. After making a name for themselves in the hiking community for their fast, compact and efficient stoves, Jetboil has continued to apply the same brand values as they've expanded their product lines and worked to go beyond...
Aug 5, 2020
Rachel Popp is a co-founder of the PR agency Big Fish Collective. Her agency works with brands like Kelty, Tentree, and Zeal Optics. Fresh out of college Rachel dove headfirst into the ad world cutting her teeth at big agencies. However, after a few years, she realized she needed to find a better career fit so she began...