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Backcountry Marketing

Sep 23, 2020

In this episode, Austin Whitman, the CEO of Climate Neutral joins me to chat about how his non-profit is trying to combat climate change by empowering businesses to take responsibility for their climate impact.  How are they doing it? By letting their brands doing the marketing work.


We also talk about the value of...

Sep 16, 2020

Adam has been with Peak Design since nearly day one. Working on multiple fronts within the company he's been instrumental in designing (even if by accident) the success of each Peak Design campaign on Kickstarter.


Sometimes crowdfunding is viewed as this magical site where people can show up and give you money - no...

Sep 9, 2020

In this episode Patrick McCarthy the team manager from 686 shares his perspective of the last 20 years as he reflects on his own journey from pro-rider to working on the brand side managing 686's team of world-class ambassadors. We chat about ambassadors vs influencers, social media, and the impact it's had on the sport...

Sep 2, 2020

Social media is changing, can the giants keep up?

Ian Mathias is the Director of Marketing Creative at Strava. Strava is a social network designed for athletes to share their workouts and encourage others. What's different between Strava and another social platform? 

It's all about the process, not the summit.