Preview Mode Links will not work in preview mode

Backcountry Marketing

Oct 28, 2020

Eric Porter has had quite a career as a mountain bike athlete. The highlights include being the first rider to grind handrails on a bike, competing in slopestyle for 8 years, then filming and traveling for multiple big free ride videos.

 

A few years ago, however, he reached a point where he asked himself what do I want...


Oct 21, 2020

5 years ago Gerber Gear had to beg people to show up at their tradeshow booth and enjoy a beer. Fast forward to today, they've now set the bar high for trade show events that draw people to sit in lines for over 8 hours. One year, one of their ambassadors tried to set the world record for most beer cans smashed with...


Oct 14, 2020

Gary is the Communications Marketing Manager at FOX Factory. To say he's done a lot in his career is an understatement. He graduated after studying PR, and the rest has been a winding road.

 

From reporting, to breaking into the cycling industry as a writer, to helping build Rwanda's cycling tourism, to then...


Oct 7, 2020

Adam is a man of many talents. He's a creative director, artist, does lettering, mural work, and even finds time to enjoy the outdoors. Based in Colorado, he does a variety of work for clients in the outdoor space and beyond. In this episode, we talk about the place art has in business.

 

Does it have a place in today's...


Oct 1, 2020

Erica Rosen is the VP of Marketing at BioLite. BioLite is on a mission to bring outdoor and off-grid energy to people everywhere one watt at a time. Each BioLite product sold is re-invested into bringing safe cooking, lighting, and charging to families in sub-Saharan Africa. In 2019 alone, they offset 307 tons of C02...