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Backcountry Marketing

Dec 15, 2021

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process.

Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of...

Dec 8, 2021

57 Hours is a business that connects customers with local guides for adventures.

Viktor Marohnic, the Founder and CEO, joins me on the podcast to discuss the challenges they have faced in streamlining their customer acquisition pipeline.

For many businesses that sell "big-ticket items" or services that require lots of...

Dec 1, 2021

In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really helping our creativity? Does keeping your email tab open or closed help or hinder communication?


Nov 24, 2021

Al Perkinson, the CEO of Bajio Sunglasses, joins me on the podcast for Part 2 of this series. We pick up the conversation where we left off in Part 1 of episode 77.

Creating and building a community is all the rage. As marketers, we want to build companies that are surrounded by loving, supportive, passionate community...

Nov 17, 2021

Are creativity and structure inherently at odds with each other?

Jonathan Ronzio is the CMO at Trainual, a filmmaker, and host of the Stokecast. Any creative undertaking as an individual or a solopreneur can be daunting in itself. But as soon as you start to grow, you inevitably add more people to the mix. However,...