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Backcountry Marketing

Feb 25, 2021

You've likely never heard of Signature Products Group (SPG). In fact, the better Chatham and his team do, the more you don't realize they're there.



Chatham Baker is the Vice President of Brands with SPG. SPG works with brands like Carhartt, Ducks Unlimited, and Real Tree to design, develop, manufacture and...

Feb 17, 2021

In this episode, Christian Lepley the VP of Marketing at GU Energy Labs shares how GU is adapting and embracing newly emerging markets.


Historically GU has been a brand focused on the podium. But when podiums were shuttered in 2020, the GU team realized they needed to be more welcoming of everyone. As Christian says,...

Feb 10, 2021

In this episode, Rich Hohne the Director of Marketing at Oboz Footwear shares about Oboz's background, his personal career journey (it includes starting a ski resort), and how Oboz has had to adapt since the initial COVID shutdown.


Reliant 100% on retail, sales dried up for about 4-6 months last year. As Rich says,...

Feb 3, 2021

In this episode, Eli Kerr the CEO of Gnarly Nutrition joins me to discuss why embracing the holistic wellness of a person is crucial to building a strong company, a strong internal culture, and how that permeates into marketing and branding.


Gnarly is on a mission to help athletes be their best selves. To do so, they...