Preview Mode Links will not work in preview mode

Backcountry Marketing

Apr 28, 2021

Can'd Aid is a non-profit built on the idea of "Rallying you to do good."


To date, they've built 6,610 bikes and skateboards, donated 2,500+ musical instruments, completed 47 work party days, and recycled 73 million cans.


The non-profit was started by Diana Ralston. Originally the goal was to help areas hit hard by...

Apr 21, 2021

In this episode, John Salzinger the Founder of MPOWERD shares his opinion on how we as an industry address toxic advertising and the downstream effects. 


As people are trying to escape the urban sprawl of advertising, marketers continue to promote, sell and push their products in every conceivable way. These days you...

Apr 14, 2021

In this episode, Scott Holley, the President of Eddyline Kayaks joins me to discuss all things paddling. Manufactured in the Pacific Northwest, Scott and his team take a very hands-off, yet very focused effort when it comes to marketing. 


Like many communities in the outdoors, the community Eddyline has crafted over...

Apr 7, 2021

In this episode, Zach Vestal, the marketing manager from Niner Bikes and BATCH Bikes hops on the mic to give us a little insight into his changing world as he manages two very different bike brands. Niner has been around a while, having built their reputation on the idea that riding bikes on a 29" wheel is the best....