May 26, 2021
There comes a point in many of our careers when we're given the chance to step away from doing the work, to managing the work. This step isn't for everyone and in this episode, David Zimberoff, the VP of Marketing at SRAM shares his personal story of 25 years as he's slowly moved away from doing the work, to leading...
May 19, 2021
In this episode, Mike Somerby, the Director of Marketing from Duckworth jumps on the mic to discuss storytelling and the intersection with customer loyalty.
Building customer loyalty is the name of the game right now. According to Marty Neumeier in his book "The Brand Flip" a loyal customer would spend 33% more than a...
May 12, 2021
A business doesn't last for 100 years without listening to its consumers. Alex Sherbinow from Old Town Canoe and Kayak joins me on this episode to discuss how crucial it is to listen and understand your consumer.
In an era with data everywhere, it's easy to craft digital reflections of who we think our customers are....
May 5, 2021
In this episode, Drew Eakins, the marketing manager from Hestra Gloves joins me to discuss the topic of specialization on a generalized level.
For over 80 years, Hestra has been crafting gloves for a variety of users in the outdoor and fashion industry. As a small company, Drew's role involves staying focused and...