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Backcountry Marketing

Jul 28, 2021

The outdoor industry has been built from passion, innovation, and curiosity. Many of the legacy brands we're familiar with today started in a garage or basement with a single idea. Oftentimes these business owners find themselves running a business by accident and soon find themselves buried in a pit trying to...

Jul 14, 2021

In this episode, Chris Dickerson, the Director of Digital at Verde Brand Communications joins me to talk about creating a go-to-market strategy. 

One of the first questions Chris recommends asking is: "what is the value to the consumer?" Combine that with your brand goals and you have your north star. Every decision...

Jul 7, 2021

Last year Shaun Durkee's life was turned upside down after he lost his job. 2 days later he decided that it was time to take the plunge full time into his side business. He gave himself a year and said "let's see what happens."


Alpen Fuel is an e-commerce platform, that in addition to selling its own brand of Alpen...