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Backcountry Marketing

Aug 25, 2021

In this episode, Ben O'Meara the VP of Marketing at Huckberry breaks down the core components that make Huckberry, Huckberry. Huckberry is an online shop and journal that inspires active, adventurous, and stylish lives through original storytelling. They're best known for their curated products and collaborations...


Aug 11, 2021

Dave Taylor runs Okaybro as a solo creative. He works with a network of collaborators on branding and advertising projects across a range of industries, primarily focused on the outdoor and cycling space.

 

In this episode, we discuss the pros and cons of being a solo creative entrepreneur. In a turbulent industry, low...


Aug 4, 2021

Ibex used to be a beloved brand that championed Merino Wool technology and was passionate about its climate impact. These two elements created an undying community of users who loved their Ibex clothing.

 

Unfortunately in 2018, the brand had to close its doors during a shift from wholesale to direct to consumer. The...


Aug 3, 2021

In this episode, Rob McSkimming, the former VP of Marketing at Whistler Blackcomb discusses the origins of Crankworx.
 
Starting in 2004, Crankworx has quickly gone on to fuel the evolution of mountain bike culture, attracting fans and athletes from around the world. 
 
Rob reflects on the evolution of the event and how...