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Backcountry Marketing

Oct 27, 2021

Licensing rights can be very overwhelming to a lot of photographers. How do licenses work? How much do they cost? What is work for hire?

Ian Coble is a photographer who has shot photos commercially since his early 20's. He's shot for brands like Salomon, K2, Helly Hansen, and many others. In this episode, he breaks...

Oct 20, 2021

These days many companies are losing trust with their consumers and are looking for ways to rebuild that trust. The outdoor industry has always had a staple of "authentic brands" in its ranks, however, what does being an authentic brand mean? How does a brand achieve this status?


In this two-part episode, Al Perkinson...

Oct 13, 2021

Jack Wolfskin is a major German outdoor company. Headquartered in Idstein, they were founded in 1981 and are now one of the biggest suppliers of outdoor goods in Germany.

After a couple of previous attempts to enter the North American market, Jack Wolfskin has recently started the journey of trying again. Roberto...

Oct 6, 2021

With massive amounts of content rolling out every day, it's easy to let pieces of content slip by that don't align with your brand strategy. In the day-to-day, this might not seem like a big deal. However, the downstream effects of this can be consequential. 

Evan Poitras, the Content Marketing Manager from Norco...