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Backcountry Marketing

Nov 24, 2021

Al Perkinson, the CEO of Bajio Sunglasses, joins me on the podcast for Part 2 of this series. We pick up the conversation where we left off in Part 1 of episode 77.

Creating and building a community is all the rage. As marketers, we want to build companies that are surrounded by loving, supportive, passionate community...

Nov 17, 2021

Are creativity and structure inherently at odds with each other?

Jonathan Ronzio is the CMO at Trainual, a filmmaker, and host of the Stokecast. Any creative undertaking as an individual or a solopreneur can be daunting in itself. But as soon as you start to grow, you inevitably add more people to the mix. However,...

Nov 10, 2021

Of all the industries to get hammered the most during COVID, the events industry has been hit hard. Forced to cancel, post-pone, shutter doors, and limit capacities. Events around the world have been struggling to operate with the restrictions.

To make matters more challenging, many events have had to come up with...

Nov 3, 2021

Rick Saez is an industry veteran when it comes to podcasting. With over 300 episodes published of his Outdoor Biz Podcast, he's been in the game a long time.

During that time, he's noticed that many brands have yet to fully harness the power of the podcast. In this episode, we discuss the future of the podcast...