Dec 15, 2021
In this episode, Nicole Handel, the Director of Marketing at
MAMMUT joins me to discuss psychology and the consumer's
decision-making process.
Psychology is at the core of everything. We examine multiple
intersections of marketing and psychology by dissecting paradigms
across the marketing industry as well as some of...
Dec 8, 2021
57 Hours is a business that connects customers with local guides
for adventures.
Viktor Marohnic, the Founder and CEO, joins me on the podcast to
discuss the challenges they have faced in streamlining their
customer acquisition pipeline.
For many businesses that sell "big-ticket items" or services that
require lots of...
Dec 1, 2021
In 2021 the most valuable commodity is attention. As marketers,
we all seek to earn the attention of our audience. But how often do
we consider our own focus while on the job? Are those trips to the
water cooler really helping our creativity? Does keeping your email
tab open or closed help or hinder communication?
In...