Dec 21, 2022
Liv Faris started her career in print journalism and then transitioned to broadcast journalism. Eventually, she moved to work at an agency doing a little bit of everything. She has since worked internally at Expedia, and now at Brooks. In her current role, she leads the content production team in Brooks' internal...
Dec 14, 2022
Hey Backcountry Marketing family, thank you for making 2022 our best year yet on the podcast. We've got a lot of exciting things in development in 2023 but we're excited to announce that we're launching a video version of the show on YouTube! Head over to our YouTube Channel and hit that subscribe button.
We hope...
Dec 7, 2022
Adam Cramer is the founder and CEO of the Outdoor Alliance. At the Outdoor Alliance, they mobilize the power of outdoor enthusiasts to protect public lands and waters. As Adam calls it, "conservation powered by outdoor recreation, so to speak."
In this episode, Adam and Cole chat about inciting change, the
importance...
Nov 30, 2022
Tom Moreno started his career in retail at Helly Hansen before joining evo’s first-ever retail store. After 13 years there, he took a chance on a startup called Awayco - trying to offer an alternative to purchasing by connecting consumers with demo/rental products in shops across the globe in Surf, Snow, and Bike....
Nov 9, 2022
On this episode of the show, we have two guests! Alex Willie and Becky Lyttle from ExpertVoice join us to tell us how to build loyal and true fans, the importance of brand advocacy, and building your brand community.
Alex is a former professional mountain biker turned marketing pro.
After his cycling career, he...