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Backcountry Marketing

Jan 28, 2022

This episode is part of our 2021 top episode round-up - it was originally published on 12/14/2021.

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process.

Psychology is at the core of everything. We examine multiple intersections of...


Jan 26, 2022

Conor McElyea is the Director of Partnerships and Membership with the Conservation Alliance.

The Conservation Alliance is a membership-based non-profit that helps fund conversation efforts across the continent. To date, they have protected 73 million acres, 3,576 river miles, remove or halted 37 dams, purchased 18...


Jan 25, 2022

This episode is part of our 2021 top episode round-up - it was originally published on 09/01/2021.

 

In this episode, Emily Holland, the host from the Nature Untold Podcast breaks down all of the details to start a podcast. We discuss defining your "why", format, software, sponsorships, Patreon, and marketing.

 

The...


Jan 19, 2022

What are the differences between an agency and working in-house?

How does an agency view things like: time, meetings, scope creep, and the creative process. Are they different than an in-house team?

Quinn Lanzon is the Director of Marketing at OneUp Components. Previously he worked for 2 agencies and has noticed...


Jan 14, 2022

This episode is part of our 2021 top episode round-up - it was originally published on 12/01/2021.

 

In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really...