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Backcountry Marketing

Feb 23, 2022

How do you find a balance between vision and expectations?

So often in today's culture, we're told to set a goal and work tirelessly to it - sometimes to a fault.

What if we approached our work/life goal setting differently? Without giving up our work ethic, what if we approached life with a little more grace and...

Feb 16, 2022

How is a brand's value perceived?

Perceived value is calculated from a variety of factors. Values, visual presence, quality, and price of the product all play a role in the customer's perception of a brand.

Jonathan Wegner is the VP of Brand at SOG Knives and shares how the SOG brand has suffered from neglect. At one...

Feb 9, 2022

Mike Arzt is the co-founder of The Public Works.

Since starting the video production company Mike has experienced a challenge that many freelancers turned business owners face. Am I the camera person or business person?

This pivot for many is a challenging point in a business. Mike reflects on this journey and...

Feb 2, 2022

In this episode, Liz Esche, the Marketing Director at Gnarly Nutrition joins me to discuss the re-brand project Gnarly rolled out.

Re-brands are exciting, but how do you continue to market through a re-brand? How do you manage product package changes while managing website changes, copy, logos, and everything...