Feb 23, 2022
How do you find a balance between vision and expectations?
So often in today's culture, we're told to set a goal and work tirelessly to it - sometimes to a fault.
What if we approached our work/life goal setting differently? Without giving up our work ethic, what if we approached life with a little more grace and...
Feb 16, 2022
How is a brand's value perceived?
Perceived value is calculated from a variety of factors. Values, visual presence, quality, and price of the product all play a role in the customer's perception of a brand.
Jonathan Wegner is the VP of Brand at SOG Knives and shares how the SOG brand has suffered from neglect. At one...
Feb 9, 2022
Mike Arzt is the co-founder of The Public Works.
Since starting the video production company Mike has experienced a challenge that many freelancers turned business owners face. Am I the camera person or business person?
This pivot for many is a challenging point in a business. Mike reflects on this journey and...
Feb 2, 2022
In this episode, Liz Esche, the Marketing Director at Gnarly
Nutrition joins me to discuss the re-brand project Gnarly rolled
Re-brands are exciting, but how do you continue to market through a re-brand? How do you manage product package changes while managing website changes, copy, logos, and everything...