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Backcountry Marketing

Apr 27, 2022

NFTs, the Metaverse, XR. Technology is transforming all around us. What does it all mean for marketers? Bethany Evans, Senior Marketing Director of Global Brand Management at The North Face, joins us on the podcast to chat about emerging technologies. 

In this discussion, we chat about:

  • NFTs
  • Metaverse
  • How a brand like...

Apr 20, 2022

What is consumer research, really, and why is it so important?

Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making.

In this episode, we chat about:

  • how research applies to marketing
  • what research can be used for
  • the...

Apr 13, 2022

Darren Josey is the VP of Marketing at NEMO Equipment.

Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large.

With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with...

Apr 6, 2022

Social media is constantly changing, new algorithms, new platforms, and new trends are a daily occurrence. As a brand, how do you decide what platforms to be present on? How does your brand communicate on each platform?

These are a couple of questions that Kami York - Feirn answers in this episode. As the Social Media...