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Backcountry Marketing

May 25, 2022

Marc Gutman is an award-winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. He is the founder of Wildstory, a storytelling agency dedicated to helping visionary entrepreneurs and businesses get crazy clarity on their story.

In this episode, Cole and...

May 18, 2022

Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole.

After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew...

May 11, 2022

Moez Faruqi is the Head of Marketing at White Duck Outdoors. His role covers all aspects of the marketing side, including SMS/emails, influencers, product marketing, visual content, and more.

In this episode, Cole and Moez discuss:

  • How to get into marketing
  • Learning on the job
  • Differences between a brand and an online...

May 4, 2022

Jax Mustafa is a seasoned marketing expert, entrepreneur, and world champion desert runner.

In this episode, Jax comes to us as the VP of Marketing at Erem, a footwear company inspired by the desert and committed to sustainability.

Cole and Jax discuss:

  • Working on a company from the ground up
  • Launching a brand
  • Building...