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Backcountry Marketing

Jul 20, 2022

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Maddie Duffy. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.

When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an...

Jul 6, 2022

Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives.

In this episode, Cole and Josh discuss:

  • How brands express themselves...