Preview Mode Links will not work in preview mode

Backcountry Marketing

Nov 30, 2022

Tom Moreno started his career in retail at Helly Hansen before joining evo’s first-ever retail store. After 13 years there, he took a chance on a startup called Awayco - trying to offer an alternative to purchasing by connecting consumers with demo/rental products in shops across the globe in Surf, Snow, and Bike....

Nov 9, 2022

On this episode of the show, we have two guests! Alex Willie and Becky Lyttle from ExpertVoice join us to tell us how to build loyal and true fans, the importance of brand advocacy, and building your brand community.

Alex is a former professional mountain biker turned marketing pro. After his cycling career, he...