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Backcountry Marketing

Nov 22, 2023

What do Deuter, Ortovox, Clif, onX, and Salomon all have in common? They have all had the pleasure of having this episode’s guest as an employee. 

In this episode, we’re hearing from one of our favorite past guests, Becky Marcelliano, but from a different perspective. Becky currently works at onX as their Senior...

Nov 8, 2023

As leaders in the outdoor industry, how do we make the best hiring decisions possible? Our guest on this episode helps us break down what hiring looks like in the industry and how to make sure you’re hiring the right person for the job.


Tony O’Neill is the founder and president of Highline Outdoor Group. They are...

Oct 25, 2023

James Merrill worked for a decade as a contractor for the United States Agency for International Development and through that work, saw how single-use plastic led to the degradation of natural resources and impacted low-income communities. So, he founded Opolis - a truly sustainable line of sunglasses. They're making...

Oct 11, 2023

Sharon Scott has held roles in marketing, product development, and buying throughout her career in the outdoor industry. Now, she's the founder of, fractional and interim product, marketing, and strategy for passion-fueled brands that get people outside, and out of their comfort zones.

In this episode,...

Sep 27, 2023

Yoon Kim started out in the outdoor industry in 2010, working in finance before that. He started the outdoor industry's first digital agency in 2010, and the industry's first media conference in 2014, the Outdoor Media Summit.

In this conversation, Cole and Yoon discuss:

- the future of outdoor industry events
- why...