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Backcountry Marketing

Jan 25, 2023

I finally made it to a trade show! SHOT Show ended last week and what a show it was. SHOT Show is a hunting, firearm, and general outdoor show in Las Vegas. For two days, I wandered around the floor and asked folks what their thoughts were on the future of the industry based on what they had observed at SHOT.



I...


Jan 18, 2023

This month, we're featuring conversations with leaders who inspire us to lead better teams in the new year.



In this episode, Cole sits down with David Russo, VP of Sales and Marketing in North America at Mammut. David shares his perspective on how to build a team, what it takes to be a good leader, the importance of...


Jan 4, 2023

This month, we're featuring conversations with leaders who inspire us to lead better teams in the new year.



In this episode, Cole sits down with Ryan Coulter, founder and Chief Creative Officer at the James Brand, a company that makes knives and tools for people who live adventurously. Before founding the James Brand,...