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Backcountry Marketing

Mar 29, 2023

Do you struggle to create content that really resonates with your audience? Are you frustrated by shorter attention spans? On this episode, Cole sits down with John Peabody to talk about how to beat the attention economy and create GOOD content that matters.


On this episode, you'll learn:
- how to beat the attention...

Mar 15, 2023

Jon Bausman has 16 years of marketing experience, both in the outdoor industry and out. His roles have focused on P&L accountability, leading a team, growth marketing, and developing and scaling brands.

Jon sits down with Cole to discuss how to scale a brand in 2023 and beyond, challenging the status quo, and content...

Mar 1, 2023

As he describes himself, Sam Van Boxtel is "just a climber obsessed with social media." Well, he's much more than that. Sam is a climber and entrepreneur based in Vancouver, Washington. He and his team make up Climbers Crag, the climbing industry's leading social media agency.

In this episode, Cole and Sam discuss the...