Preview Mode Links will not work in preview mode

Backcountry Marketing

May 24, 2023

Brock Ellis is the Creative Director at Mountain Equipment Company, managing all campaign outputs from the creative team, working directly with the Brand Director and VP of Marketing.

Brock joins Cole on the show to discuss what happens when a rebrand goes wrong.

On this episode, you'll learn:
- what goes into...

May 10, 2023

Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands.

In this discussion between Cole and Patrick, you'll learn about:

- the three types of consumer attention and how...