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Backcountry Marketing

Jul 19, 2023

Tony Sattler is the Executive Vice President of Experience and Insight st Swanson Russell where he helps create innovative strategies and experiences for their key clients while constantly evolving the agency's core research and strategy development capabilities.

In Part 3 of our 4-part Storytelling Series, Cole and...

Jul 5, 2023

Megan Prettyman is the Marketing Manager at Gear Patrol and joins us on the show to talk about the importance of understanding your audience for storytelling and more.


This is part 2 of our 4-part Storytelling Series.


In this episode, Cole and Megan talk about:

  • audience segmentation
  • how to use data to tell...