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Backcountry Marketing

Oct 25, 2023

James Merrill worked for a decade as a contractor for the United States Agency for International Development and through that work, saw how single-use plastic led to the degradation of natural resources and impacted low-income communities. So, he founded Opolis - a truly sustainable line of sunglasses. They're making sunglasses out of plant-based and recycled plastics. 


In this episode, Cole and James chat about:


- what it takes for a consumer to actually CARE about a brand

- if companies still need a strong why to succeed in today's environment

- what types of stories can "break the paradigm"

- the links between what we consume and people impacted around the globe


You can learn more about Opolis here: 


Or here on Instagram: 


This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to and send us an email. We’d love to help!