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Backcountry Marketing

Nov 8, 2023

As leaders in the outdoor industry, how do we make the best hiring decisions possible? Our guest on this episode helps us break down what hiring looks like in the industry and how to make sure you’re hiring the right person for the job.


Tony O’Neill is the founder and president of Highline Outdoor Group. They are a purpose-driven executive search firm for forward-thinking outdoor industry and sporting goods companies and brands.


In this episode, Tony and Cole discuss:


  • The three motivations behind every candidate

  • Improving the hiring process so that you don’t lose A-list candidates

  • Hiring people, not a resume or a job description

  • How to make hiring less painful overall


And much more!


You can connect with Tony over on LinkedIn.


This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to and send us an email. We’d love to help!